1. Introduction

IntuitionLabs (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our services. By using our website, you consent to the data practices described in this policy.

2. Information We Collect

We collect information in several ways:

2.1 Information You Provide Directly

• Contact information (name, email address, phone number)
• Business information (company name, role)
• Communication preferences
• Information submitted through forms or when downloading resources

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referring website or source
• Click patterns and navigation paths
• Scroll depth and interaction data

2.3 Information from Third-Party Sources

We may obtain additional information about you from third-party data providers and data enrichment services. This may include business contact information, company details, and professional information associated with your IP address or other identifiers. We use this information to better understand our website visitors and to provide relevant communications.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website.

3.1 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to track visitors and deliver relevant content
• Preference Cookies: Remember your settings and preferences

3.2 Microsoft Clarity

We use Microsoft Clarity, a user behavior analytics tool, to help us understand how users interact with our website. Clarity may record your browsing session, including mouse movements, clicks, scrolls, and page interactions. This helps us improve user experience and website functionality. Clarity does not collect personal information that directly identifies you. For more information, please review Microsoft's Privacy Statement.

3.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

4. How We Use Your Information

We use the information we collect to:

• Provide and improve our services
• Identify and understand our website visitors
• Send marketing communications, newsletters, and promotional materials
• Communicate with you about our services, updates, and offerings
• Personalize your experience on our website
• Analyze website usage and improve our content
• Respond to your comments and questions
• Protect against fraudulent or illegal activity

5. Marketing Communications

By using our website and providing your information, you may receive marketing communications from us. This includes:

• Resource Downloads: When you download PDFs, whitepapers, or other resources from our website, you consent to receive marketing emails and communications from us related to our services and offerings.
• Identified Visitors: If we identify you through your website visit (via IP address identification or other means), we may send you relevant marketing communications.
• Newsletter Subscriptions: If you subscribe to our newsletter, you will receive periodic updates and promotional content.

All marketing emails include an unsubscribe option. You may also opt out of marketing communications at any time by contacting us through our Contact page.

6. Third-Party Services

We use the following categories of third-party services:

• Analytics Providers: To analyze website traffic and user behavior (including Microsoft Clarity)
• Data Enrichment Services: To obtain additional business information about website visitors
• Email Marketing Platforms: To send and manage marketing communications
• Customer Relationship Management (CRM) Systems: To manage customer data and interactions
• Hosting and Infrastructure Providers: To host and deliver our website

These third parties may have access to your information only to perform specific tasks on our behalf and are obligated to protect your information.

7. Data Sharing

We may share your information in the following circumstances:

• With service providers who assist in our operations
• To comply with legal obligations or respond to lawful requests
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, or sale of assets

We do not sell, rent, lease, or otherwise resell your personal information to third parties. Ever. Information shared with service providers is solely for performing services on our behalf and is subject to confidentiality obligations.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider the nature of the information, potential risks, and applicable legal requirements.

10. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Request data portability
• Opt out of marketing communications

To exercise any of these rights, please contact us through our Contact page.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt Out: You have the right to opt out of the “sale” or “sharing” of your personal information. We do not sell your personal information and have no plans to do so.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a request or opt out, please contact us through our Contact page. We will verify your identity before processing your request.

Categories of Personal Information Collected: Identifiers (name, email, IP address), internet activity information, professional information, and inferences drawn from the above.

12. Other State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and other states with comprehensive privacy laws may have similar rights to those described above. To exercise your rights under applicable state law, please contact us through our Contact page.

13. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

14. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date. Your continued use of our website after any changes constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or want to opt out of data collection or marketing communications, please contact us:

• Through our Contact page
• Email: [email protected]