AHealthcareZ Healthcare Finance Community Described

This video provides an in-depth description of the AHealthcareZ Healthcare Finance Community, a significant online presence dedicated to explaining healthcare finance. Dr. Eric Bricker, the founder, expresses gratitude to his audience while detailing the community's size, engagement metrics, and demographic profile. He outlines the growth of AHealthcareZ over five years, noting the creation of 458 healthcare finance videos and a substantial following across multiple platforms. The core purpose of the video is to give viewers a clear understanding of who constitutes this community and their collective mission to improve healthcare through a better grasp of its financial underpinnings, advocating for a departure from the status quo.

Dr. Bricker systematically presents the community's reach, starting with follower counts: over 42,000 on LinkedIn, nearly 20,000 YouTube subscribers, and an email list exceeding 4,000, totaling an approximate community of 66,000 loyal individuals. He then quantifies engagement, reporting 6.7 million LinkedIn impressions leading to 2 million views, and 7.8 million YouTube impressions resulting in 610,000 views over the past year, culminating in 2.6 million total views across both platforms. This data underscores the community's active participation and the broad reach of AHealthcareZ's content within the healthcare finance sphere.

A significant portion of the video is dedicated to profiling the community's demographics, offering insights into the professional backgrounds and organizational affiliations of its viewers. The most common organizations represented include major players like UnitedHealth Group and CVS Aetna, alongside prominent insurance brokerages such as USI, Gallagher, and Marsh McLennan Agency (MMA). In terms of job roles, "Salesperson" is the most prevalent, followed by "Founder," "Executive Director," "Business Strategist," "Nurse," and "Physician." Dr. Bricker also highlights a diverse extended audience, including employee benefits professionals, HR, CFOs, insurance brokers, benefits consultants, doctors and nurses in leadership, hospital and health system administrators, health insurance carrier and PBM professionals, pharma and medical device professionals, and academics. Furthermore, the community boasts a strong international presence, with a notable percentage of viewers from India, and significant followings in the Middle East, Asia, Europe, and Latin America, particularly Brazil. This diverse audience is united by a shared commitment to understanding and improving healthcare finance.

Key Takeaways:

• Significant Healthcare Finance Community: AHealthcareZ has cultivated a substantial community of approximately 66,000 loyal followers and subscribers across LinkedIn, YouTube, and email, indicating a large, engaged audience interested in healthcare finance topics.
• High Content Engagement: The platform generates considerable viewership, with 2.6 million video views across LinkedIn and YouTube in the past year, demonstrating the consistent demand for educational content in healthcare finance.
• Dominant Organizational Representation: Major healthcare and insurance entities like UnitedHealth Group, CVS Aetna, and large insurance brokerages (USI, Gallagher, MMA) are top employers of AHealthcareZ viewers, suggesting these organizations' professionals actively seek healthcare finance insights.
• Diverse Professional Roles: The community comprises a wide array of professionals, with "Salesperson" being the most common job title, followed by "Founder," "Executive Director," "Business Strategist," "Nurse," and "Physician," highlighting a broad interest base from commercial to clinical roles.
• Inclusion of Pharma and Medical Device Professionals: Explicitly mentioned as part of the extended audience, professionals from the pharmaceutical and medical device industries are active viewers, indicating their interest in healthcare finance dynamics that impact their sectors.
• International Reach: AHealthcareZ has a strong global footprint, with a significant percentage of its audience located outside the United States, including India, the Middle East, Asia, Europe, and Latin America (especially Brazil), showcasing the universal relevance of healthcare finance education.
• Shared Mission for Healthcare Improvement: The community is united by a common goal: to improve healthcare for patients by fostering a deeper understanding of healthcare financing, driven by the belief that "the status quo must go."
• Content Volume and Consistency: Dr. Bricker has produced an extensive library of 458 healthcare finance videos over five years, demonstrating a consistent commitment to educating his audience on complex financial topics within healthcare.
• Influential Viewership: The community includes high-level individuals such as executives at CMS, leadership from prominent universities, and leaders of major charitable foundations, indicating the content's appeal to influential decision-makers and thought leaders.

Tools/Resources Mentioned:

• AHealthcareZ.com: The official website for the AHealthcareZ platform, serving as a hub for content and subscriptions to the Healthcare Finance Video Newsletter.
• Dr. Bricker’s Book: "16 Lessons in the Business of Healing": A published resource offering further insights into the business aspects of healthcare.